This year’s theme, “Hotel Revenue through Digital Marketing Synergy: A Masterclass for Strategic Growth,” focuses on the major challenges facing modern hotels: the rapid digitalization of services, profitability management, collaborations with specialized organizations, and adaptation to new market and technology trends.
Through keynote speeches, live technology showcases, thematic panels, and round-table discussions, participants will gain practical knowledge, strategic guidance, and access to innovative solutions.
The event is held under the auspices of the Region of Crete, the Hellenic Mediterranean University, the Heraklion Chamber of Commerce and Industry, the Heraklion Hotels Association, and the Pancretan Association of Hotel Managers.
Read more here: https://bat.hmu.gr/5th-revenue-masterclass-by-revitup…/